![]() ![]() Greg Corrado, a senior Google scientist who helped develop RankBrain, has previously highlighted the tool’s unique ability to learn: “The other signals, they’re all based on discoveries and insights that people in information retrieval have had, but there’s no learning.” This presumably means that RankBrain will only improve with time, making AI a top SEO trend to watch. Unveiled a few years back, the algorithm - called RankBrain - plays an important role in Google’s ranking factors for search engine results pages (SERPs) results. Google’s AI algorithm is especially worth noting. Artificial Intelligence Will Play a Larger Role in SEOĪrtificial intelligence (AI) is changing how people interact with online content. Let's dive into the 12 SEO trends to watch for in 2022. Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for 2022, allowing you to prepare your SEO strategy accordingly. Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares - to name just a few. What’s more, some 28% of those searches convert, resulting in a purchase. However, it’s worth the effort: Some 70% to 80% of users focus exclusively on organic results and ignore paid listings. SEO is constantly evolving, and staying on top of the latest updates can be a challenge. What is SEO? Search engine optimization is an effective way to attract consumers to your online platforms - if you use it right.
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