![]() We tend to look at 2 key areas firstly by cleaning the deadwood, which simply means if someone hasn’t engaged with your emails for x months or x emails, then you archive them from your audience. Re-Engage With Nonfrequent ContactsĬleaning your audience in Mailchimp is vital. What should Mailchimp customers know about the “cleaned contacts” feature? Here are a few things to be aware of for Mailchimp’s Cleaned Contacts. This Cleaned Contacts feature addresses email addresses that are considered invalid due to hard or soft bounces. That’s why Mailchimp embeds a feature called Cleaned Contacts. No one wants to pay for email subscribers with an inactive email address or to deal with deliverability issues like hard bounces. When you act on what you've learned from your email marketing analytics, you can improve your metrics and grow your audience's loyalty.Keeping an email list clean and free of invalid emails is a common concern for marketers and business owners. Use your email metrics to learn what valuable information your audience wants to receive from you. That being said, you want this metric to be as high as possible. This likely indicates the message sparks interest, but the internal content fell flat. Some marketers see high open rates but low click-through rates. Generally, the more relevant your message is to your audience, the higher your CTR. Your CTR measures the number of unique clicks in an email, divided by the number of emails successfully delivered. The primary goal of email marketing is to entice your audience to click a link in your email campaign. Cleaning your list reduces its size, but improves your metrics with more accurate data. A clean list only has legitimate email addresses that opted into receiving your messages. To reduce the frequency of bounced emails, use a clean email address list. Your email marketing platform may have up to 20 types of bounces. If it's a temporary condition, such as a full inbox, it may be marked as a soft bounce. ![]() There are a number of other reasons an email may bounce: Generally, after three hard bounces for one email address, the address status is changed to undeliverable, so make sure these are removed from your database. For example, if the email address doesn't exist, it's a hard bounce. ![]() Bounce RateĪ high bounce rate can affect your overall deliverability. That's the first step to a successful email campaign. Open rate is tracked in two ways:īy an image loading in the recipient's email clientīy the recipient clicking a tracking link within the emailĮven with its inaccuracies, when the open rate increases, it indicates that your message is likely being read. An open rate of 29% or higher is widely considered a healthy number. Keep in mind that your open rate isn't the best metric for evaluating campaign performance as it's difficult to accurately measure. This metric measures how many recipients click to open your email. In your email marketing dashboard, find your open rate statistics. The first metric to evaluate is your open rate. To simplify reporting, we've gathered the important metrics every email marketer needs to track. With so many different email analytics to consider, it can be tough to know which numbers really matter.
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